As a fully digital brand, PCI is able to gather data on the reading preferences of our magazine and eNewsletter subscribers, social media followers, and website visitors. We have discovered that people choose to engage with our digital platforms differently. Some receive the magazine, our weekly eNewsletter, and regularly visit our website, while others choose their own preferred combination of the three.

As a way to share our content with the most people, PCI has launched two new monthly eNewsletters this year. These eNewsletters contain content that is only available on our website, and therefore may be missed by people who only receive our magazine and/or our weekly news.

Our new PCInnovations eNewsletter is a supplement to our monthly eMagazine. It showcases the same type of quality technical articles on the newest technologies and cutting-edge products that coatings formulators and manufacturers won’t want to miss. Each monthly issue features three unique articles that don’t appear in the magazine, so you’ll want to subscribe to PCInnovations to have them arrive in your inbox each month.

Our new Finishing Today eNewsletter focuses on “finishing” the job. It features the latest news, technology and products available to coatings end users. Finishing Today is designed for OEMs, painters, contractors, DIYers and others who finish. Even if this doesn’t apply to you, you will find the technology that we feature interesting and helpful, as it pertains to your customers.

Both of these new eNewsletters, as well as our weekly Insider News eNewsletter, are opt-in only. You can subscribe to all of them here.