\u003c/p>"},"type":"text","cl":"text puZp5rJD5tZ"},{"key":"ei5PxknYqIQ","type":"section","children":["e8fKJfgVs2z","e-NmKWGipce"],"cl":"section"},{"key":"e9oO_C9lrax","content":{"src":{"key":"7Lycw6o0HE","url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/dGfp5o6mCvamSl03ciyX2avEXmC2/image/7Lycw6o0HE.jpg","ratio":1.608342989571263},"children":[]},"type":"image","cl":"image"},{"key":"e3IBL6sUFWX","content":{"text":"\u003cp >\u003cstrong >FIGURE 1\u003c/strong> ǀ Viscosity ranges — a typical Valida flow profile.\u003c/p>","children":[]},"type":"text","cl":"text puZp5rJD5tZ"},{"key":"ebgTosk0Gds","content":{"children":[]},"type":"section","children":["e9oO_C9lrax","e3IBL6sUFWX"],"cl":"section"},{"key":"eefyhMIPGvZ","content":{"text":"\u003ch4 >Elastomeric Roof Coating: Case Study\u003c/h4>\u003cp >In this case study, fibrillated cellulose delivered in paste form (8% solid content) was used in an elastomeric roof coating formulation and benchmarked with some of the conventional solutions commonly adopted: HEC (Hydroxyethyl Cellulose) and HEUR. Given the feature of this specific coating, a one-to-one replacement was carried out. The formulation was centered around a styrene acrylic binder (Table 2).\u003c/p>\u003cp >\u003c/p>"},"type":"text","cl":"text pDsocDwfTm"},{"key":"e_7DQW9xUs_","type":"section","children":["eefyhMIPGvZ"],"cl":"section"},{"key":"efkIEIXOSLE","content":{"src":{"key":"l10994TjQR","url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/dGfp5o6mCvamSl03ciyX2avEXmC2/image/l10994TjQR.jpg","ratio":1.3333333333333333},"children":[]},"type":"image","cl":"image"},{"key":"eiNTiphJlq8","content":{"text":"\u003cp >\u003cstrong >TABLE 2\u003c/strong> ǀ Case study: elastomeric roof coating formulation. \u003c/p>","children":[]},"type":"text","cl":"text puZp5rJD5tZ"},{"key":"eY7ckK2SaHt","content":{"children":[]},"type":"section","children":["efkIEIXOSLE","eiNTiphJlq8"],"cl":"section"},{"key":"eXy84uquFZT","content":{"text":"\u003ch4 >\u003cstrong >Rheology Modification\u003c/strong>\u003c/h4>\u003cp >Fibrillated cellulose was added as a multi-functional stabilizer. As a stabilizer, Valida's high viscosity at rest improves anti-settling behavior, eliminates hard settling, and reduces phase separation. This feature, combined with a balanced structure recovery due to Valida's thixotropic rheology profile, reduces sagging and dripping of the formulation post-application, which is to the benefit of application on sloped surfaces.\u003c/p>\u003cp >Aside from the rheological features that fibrillated cellulose imparts to formulations, it also enhances roof coatings in terms of mechanical reinforcement and surface improvement. \u003c/p>\u003cp >Figures 2 and 3 show a comparison between KU (Krebs Unit) and ICI (high-shear) viscosity of the Valida-based formulation and two similar formulations based on HEC and HEUR. Respectively, unlike HEC and HEUR, the Valida-based formulation shows a lower viscosity build-up, while formulation stability is maintained. The lower KU and ICI viscosity show that Valida is not a thickener. As mentioned, fibrillated cellulose, at the advised dosage, does not act as a thickener, contrary to the incumbents.\u003c/p>"},"type":"text","cl":"text pDsocDwfTm"},{"key":"ejNksh2d3aw","type":"section","children":["eXy84uquFZT"],"cl":"section"},{"key":"eoL1u-d8gtR","content":{"src":{"key":"1KpFgZFTrU","url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/dGfp5o6mCvamSl03ciyX2avEXmC2/image/1KpFgZFTrU.png","ratio":1.358744394618834},"children":[]},"type":"image","cl":"image"},{"key":"eC67LyNxmtg","content":{"text":"\u003cp >\u003cstrong >FIGURE 2\u003c/strong> ǀ KU viscosity.\u003c/p>","children":[]},"type":"text","cl":"text puZp5rJD5tZ"},{"key":"et64OYHJV36","content":{"children":[]},"type":"section","children":["eoL1u-d8gtR","eC67LyNxmtg"],"cl":"section"},{"key":"etAuv7gZVxJ","content":{"text":"\u003cp >\u003cstrong >FIGURE 3\u003c/strong> ǀ High-shear viscosity.\u003c/p>","children":[]},"type":"text","cl":"text puZp5rJD5tZ"},{"key":"eyefC6OBjil","content":{"src":{"key":"qc_kvyzw6w","url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/dGfp5o6mCvamSl03ciyX2avEXmC2/image/qc_kvyzw6w.png","ratio":1.0049059689288635},"children":[]},"type":"image","cl":"image"},{"key":"eSZcLgZJTd7","content":{"children":[]},"type":"section","children":["etAuv7gZVxJ","eyefC6OBjil"],"cl":"section"},{"key":"eW5axM90ZlQ","content":{"text":"\u003ch4 >Mud-Cracking Resistance\u003c/h4>\u003cp >Elastomeric roof coatings can be applied at a higher layer thickness compared to conventional coatings. High-build coatings can suffer from cracking during drying. The water retention and 3D fiber structure of fibrillated cellulose will solve this issue.\u003c/p>\u003cp >The mud-cracking test was performed in accordance with AS/NZS 1580.409.1 (Australian and New Zealand standard) on concrete slabs. The samples were applied as a 5-8 mm wet film (Figure 4).\u003c/p>","children":[]},"type":"text","cl":"text pDsocDwfTm"},{"key":"ealH-8QpG9z","content":{"children":[]},"type":"section","children":["eW5axM90ZlQ"],"cl":"section"},{"key":"eMZcA1rsL51","content":{"text":"\u003cp >\u003cstrong >FIGURE 4\u003c/strong> ǀ Fibrillated cellulose eliminates mud-cracking.\u003c/p>","children":[]},"type":"text","cl":"text puZp5rJD5tZ"},{"key":"ey3-Xlbl-Ro","content":{"text":"\u003cp >\u003cem >Valida S231C @ 5% dosage as received. Valida S231C consists of 8% active content suspended in 92% water.\u003c/em>\u003c/p>","children":[]},"type":"text","cl":"text puZp5rJD5tZ"},{"key":"eVekJec_lA5","content":{"src":{"key":"qGbInBW4u5","url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/dGfp5o6mCvamSl03ciyX2avEXmC2/image/qGbInBW4u5.jpg","ratio":1.4265159301130523},"children":[]},"type":"image","cl":"image"},{"key":"eah9ScDs_lS","content":{"children":[]},"type":"section","children":["eMZcA1rsL51","ey3-Xlbl-Ro","eVekJec_lA5"],"cl":"section"},{"key":"eZOjDwq4zJx","content":{"text":"\u003ch4 >Dirt Pick Up\u003c/h4>\u003cp >When the coating gets darker due to dusting, dirt particles, particulate accumulation and residence time on the surface, the increased heat uptake will lower the efficiency of the coating. This is known as dirt pick-up. Low dirt pick-up is a key requirement for roof coatings to reflect the sun’s heat away from the building. To fulfil this requirement, the coating must retain its whiteness over time, minimizing heat absorption.\u003c/p>\u003cp >As previously mentioned, fibrillated cellulose is an effective and natural film former that is non-sticky nor tacky in nature. These aspects positively impact the resistance to dirt pick-up, keeping the layer whiter and more effective for longer. \u003c/p>","children":[]},"type":"text","cl":"text pDsocDwfTm"},{"key":"eAi1A5T88q1","content":{"children":[]},"type":"section","children":["eZOjDwq4zJx"],"cl":"section"},{"key":"efkOaoeyX4L","content":{"text":"\u003cp >\u003cstrong >FIGURE 5\u003c/strong> ǀ Dirt pick-up resistance.\u003c/p>","children":[]},"type":"text","cl":"text puZp5rJD5tZ"},{"key":"eBqxAmJs7rE","content":{"text":"\u003cp >\u003cem >Dirt pick-up resistance measured according to UNI 10792 (UNI Italian National Standards Body, Paints and varnishes \u003c/em>—\u003cem > wall paints for interiors, white or light colored - determination of dirt pick-up).\u003c/em>\u003c/p>","children":[]},"type":"text","cl":"text puZp5rJD5tZ"},{"key":"egmxiUfh0hx","content":{"src":{"key":"USqb4fW23v","url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/dGfp5o6mCvamSl03ciyX2avEXmC2/image/USqb4fW23v.jpg","ratio":1.3333333333333333},"children":[]},"type":"image","cl":"image"},{"key":"eEKuF0h757Y","content":{"children":[]},"type":"section","children":["efkOaoeyX4L","eBqxAmJs7rE","egmxiUfh0hx"],"cl":"section"},{"key":"eF101sJNQ2R","content":{"text":"\u003ch4 >Summary \u003c/h4>\u003cp >Fibrillated cellulose acts as a multi-functional stabilizer in roof coating formulations and delivers benefits that can be summarized in three macro-areas:\u003c/p>\u003cul >\u003cli >\u003cdiv style=\"position:relative\">Physical reinforcement; \u003c/div>\u003c/li>\u003cli >\u003cdiv style=\"position:relative\">Surface enhancement;\u003c/div>\u003c/li>\u003cli >\u003cdiv style=\"position:relative\">Rheology modification.\u003c/div>\u003c/li>\u003c/ul>\u003cp >Besides rheological modification and surface enhancement, fibrillated cellulose provides mechanical reinforcement, especially in terms of increased tensile strength of roof coatings while maintaining elongation properties compared to incumbent formulation ingredients. Tensile strength and elongation are key parameters to ensure for the durability of roof coatings (Table 3).\u003c/p>","children":[]},"type":"text","cl":"text pDsocDwfTm"},{"key":"eY7RzY8kxTd","content":{"children":[]},"type":"section","children":["eF101sJNQ2R"],"cl":"section"},{"key":"e28dyr0H9Ov","content":{"src":{"key":"IVznB4NcR4","url":"https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/dGfp5o6mCvamSl03ciyX2avEXmC2/image/IVznB4NcR4.jpg","ratio":1.3333333333333333},"children":[]},"type":"image","cl":"image"},{"key":"eyFk4wNmHTV","content":{"text":"\u003cp >\u003cstrong >TABLE 3\u003c/strong> ǀ Multiple benefits of fibrillated cellulose.\u003c/p>","children":[]},"type":"text","cl":"text puZp5rJD5tZ"},{"key":"e9BZ9lWImWw","content":{"children":[]},"type":"section","children":["e28dyr0H9Ov","eyFk4wNmHTV"],"cl":"section"},{"key":"eE0SZOIs1o1","content":{"text":"\u003ch4 >Conclusions\u003c/h4>\u003cp >Fibrillated cellulose effectively improves the performance of water-based roof coating formulations. In particular, it improves rheology, surface properties, and reinforces the dried coating layer through enhanced tensile strength with maintained elongation at break values. The 3D fiber network effectively eliminates mud-cracking and reduces dirt pick-up. \u003c/p>\u003cp >Fibrillated cellulose is a sustainable, renewable, and VOC-free multi-functional additive, which can help limit or eliminate synthetic additives in formulations, while also contributing to enhanced end-product performance.\u003c/p>\u003cp >For more information, email \u003ca target=\"_blank\" href=\"mailto:?Subject=\">gabriel.ferrante@sappi.com\u003c/a> or \u003ca href=\"mailto:valida@sappi.com?Subject=\" target=\"_blank\">valida@sappi.com\u003c/a>. \u003c/p>","children":[]},"type":"text","cl":"text pDsocDwfTm"},{"key":"e1B_Fv0nlwv","content":{"children":[]},"type":"section","children":["eE0SZOIs1o1"],"cl":"section"},{"key":"eFwXhGnl68e","content":{"shapeId":"ZeBVqduwS","children":[]},"type":"shape","cl":"shape"},{"key":"ecPKNpaI4h1","content":{"children":[],"link":{"mode":0,"page":"pg8ofz5Olph"}},"type":"external-link","cl":"external-link"},{"key":"ex0chcV1pKZ","content":{"text":"\u003ch2 >NEXT ARTICLE\u003c/h2>","children":[]},"type":"text","actions":["ecPKNpaI4h1"],"cl":"text phkDpg-xDX"},{"key":"elIbsNzlRpr","content":{"children":[],"link":{"mode":0,"page":"pg8ofz5Olph"}},"type":"external-link","cl":"external-link"},{"key":"eh8efZHm2hK","content":{"text":"\u003ch2 >Evaluation of 1,3-Propanediol-Based Polyester and Polyether Polyols in Polyurethane Water Dispersions for Direct-to-Metal Applications \u003c/h2>\u003cp >\u003c/p>","children":[]},"type":"text","actions":["elIbsNzlRpr"],"cl":"text 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