Coat It! Podcast from PCI

Primed with Expertise. Finished with Fresh Insight.

Whether you’re in the lab formulating the next big thing or analyzing market trends, each episode layers in expert interviews, market insights and technical innovations to help you stay primed for success.

Credit: VectorFusionArt / Creatas Video+ via Getty Images Plus

Courtesy of Tom Fowler

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Courtesy of Tom Fowler

How CMG Builds Long-Range Color Forecasts for 2027+

Montaha Hidefi, color archaeologist and president of Color Marketing Group, explains how CMG gathers signals, debates direction and selects key colors two years ahead.

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Courtesy of Tom Fowler

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Courtesy of Tom Fowler

Inside CMG’s 2027+ Color Framework for Formulators and Pigment Suppliers

Montaha Hidefi breaks down how pigment suppliers and formulators can use CMG’s 2027+ framework to spot portfolio gaps, set R&D priorities and plan ahead.

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Courtesy of Tom Fowler

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Courtesy of Tom Fowler

Industrial Coatings at a Crossroads

As industrial coatings manufacturers navigate uneven global demand, evolving powder and coil technologies and rising sustainability expectations, strategy is shifting. Luis Fernández of PPG about how market pressures, innovation priorities and formulation AI are reshaping decision-making heading into 2026.

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Courtesy of Tom Fowler

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Courtesy of Tom Fowler

Inside California Paints’ 2026 Color of the Year Process

A behind-the-scenes look at how California Paints researches, evaluates and selects its 2026 Color of the Year, from data inputs to long-term relevance.

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Coat It! Podcast microphone illustration credit: Ukususha / iStock via Getty Images Plus